Chapter 9. Measures of the National Breastfeeding Awareness Campaign |
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Table 9.1. Percent of mothers who have recently seen, heard, or read anything about breastfeeding or about infant formula from each place1 Infant Feeding Practices Study II |
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|---|---|---|---|---|---|---|---|---|
| Prenatal survey | Month 7 survey | |||||||
| Breastfeeding | Infant formula | Breastfeeding | Infant formula | |||||
| N | % Yes | N | % Yes | N | % Yes | N | % Yes | |
| TV | 4,797 | 33.8 | 4,801 | 71.1 | 1,977 | 18.5 | 1,970 | 49.1 |
| Magazine | 4,827 | 74.7 | 4,798 | 84.1 | 1,976 | 47.6 | 1,973 | 68.0 |
| Newspaper | 4,787 | 10.9 | 4,746 | 17.0 | 1,962 | 4.8 | 1,945 | 8.5 |
| Radio | 4,754 | 6.5 | 4,707 | 9.9 | 1,957 | 2.9 | 1,924 | 3.8 |
| On the internet or web | 4,795 | 56.2 | 4,752 | 57.2 | 1,958 | 30.7 | 1,947 | 38.7 |
| Billboards or outdoor posters | 4,770 | 14.4 | 4,729 | 15.8 | 1,960 | 9.0 | 1,935 | 5.4 |
1Table is based on variables: P48A1-2, P48B1-2, P48C1-2, P48D1-2, P48E1-2, P48F1-2, M7J1A1-2, M7J1B1-2, M7J1C1-2, M7J1D1-2, M7J1E1-2, M7J1F1-2 |
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