Wednesday, August 16, 2017 (9:00–10:30am)
Concurrent Breakout Sessions #6

Prevention/Programmatic

Any Questions? Asking the Right Ones for Program Implementation and Evaluation

Session Moderator: Toye Williams, MSPH, CDC

Needs assessments and program evaluation are essential to public health programs, including ones for colorectal cancer screening. This session will provide an overview of recent evaluations of implemented methods and materials used to improve colorectal cancer screening and outcomes for medically underserved populations.

1. Adoption, Implementation, and Maintenance of Evidence-Based Colorectal Cancer Screening Interventions among CRCCP Grantees
   Peggy Hannon, PhD, MPH, University of Washington; Annette Maxwell, DrPH, University of California at Los Angeles; Cam Escoffery, PhD, Rollins School of Public Health; Thuy Vu, MPH, University of Washington; Marlana Kohn, University of Washington; Laurel Dillon-Sumner, MA, University of Washington; Caitlin Mason, PhD, University of Washington
2. Factors Relating to Use and Non-Use of Direct-Mail Fecal Immunochemical Tests (FIT): Interview Findings from a Diverse FQHC Patient Population
   Thuy Vu, MPH, University of Washington; Allison M. Cole, MD, MPH, University of Washington Department of Family Medicine; Peggy Hannon, PhD, MPH, University of Washington; Kathryn E. Kemper, HealthPoint Community Health Center; Jennifer Moon, A.T. Still University; Gloria Coronado, PhD, Kaiser Permanente Northwest; Casey Eastman, MPH, Washington State Department of Health; Roxane Waldron, Washington State Department of Health
3. Mixed Methods Study of the Role of Partnerships in Advancing Screening Promotion in the Colorectal Cancer Control Program (CRCCP)
   Cam Escoffery, PhD, Rollins School of Public Health; Michelle Carvalho, MPH, Rollins School of Public Health; Anamika Satsangi, MPH, CDC; Grace Miskin, MPH, NIH, Rollins Scholl of Public Health; Shade Owolabi, MS, Rollins Schools of Public Health; Peggy Hannon, PhD, MPH, University of Washington; Thuy Vu, MPH, University of Washington; Annette Maxwell, DrPH, University of California, Los Angeles; Caitlin Mason, PhD, University of Washington

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CDC Session

The Nuts and Bolts of Increasing Cancer Screening Through Health System Partnerships: Lessons from the Field

Session Moderator: Djenaba Joseph, MD, MPH, CDC

Colorectal Cancer Control Program grantees will describe their approach, insights, and lessons learned from the planning and early implementation phases of the program. Grantees will provide practical advice on how they engaged, recruited, and obtained commitments from health system partners; developed tailored “change packages” to increase cancer screening; and established processes to measure and evaluate their intervention and cancer screening rates.

Heather M. Brandt, PhD, CHES, University of South Carolina
Amari Pearson-Fields, PhD, MPH, District of Columbia Department of Health
Elisè Collins, New York State Department of Health
Richard Mousseau, MS, Great Plains Tribal Chairmen’s Health Board

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Innovation/Programmatic

Do You Want to Increase Cancer Screening? You’ll Want These Tested Methods in Your Cache!

Session Moderator: Mary Doroshenk, MA, American Cancer Society

Prioritization of cancer screening efforts is necessary to ensure the greatest public impact. Many organizations are implementing evidence-based interventions (EBIs) as their primary focus to increase screening, and looking for ways to measure and improve their effectiveness. This session will provide an on-the-ground look at their methods, including prioritization of areas or populations for focus, selection of EBIs, and processes and quality monitoring.

1. Using Process Maps to Understand and Improve the Implementation of Evidence-Based Strategies to Increase Colorectal Cancer Screening
   Cynthia M. Calef, MAML, University of South Carolina; Pamela S. Gillam, MPA, University of South Carolina; Hiluv S. Johnson, BA, University of South Carolina; Jay J. Whitmore, MSW, University of South Carolina; Casey Childers, PhD, University of South Carolina; Laura Workman, PhD, University of South Carolina; Heather M. Brandt, PhD, CHES, University of South Carolina
2. A Demonstration Project to Improve Cancer Screening Rates in New York State Federally Qualified Health Centers (FQHCs)
   Gina O’Sullivan, MPH, New York State Department of Health; Erin Shortt, MPH, New York State Department of Health; Ian Brissette, New York State Department of Health; Katherine Pfisterer, New York State Department of Health
3. Use of Multiple Criteria Decision Analysis Tools for Cancer Screening Outreach Prioritization
   Megan Mackey, MPH, Idaho Department of Health and Welfare; Charlene Cariou, MHS, Idaho Department of Health and Welfare; Christopher J. Johnson, MPH, Cancer Data Registry of Idaho
4. Medicaid Enrollees’ Beliefs and Perceptions on Colorectal Cancer Screening
   Margaret Gates, ScD, New York State Department of Health; Elise Collins, New York State Department of Health; Sharon Bisner, NP, New York State Department of Health; Kevin Malloy, MPH, New York State Department of Health; Jacqueline Matson, MBA, New York State Department of Health; Wei Jing, MS, New York State Department of Health; Heather Dacus, DO, MPH, New York State Department of Health; Courtney Matatia, MPH, New York State Department of Health; Victoria Wagner, MS, New York State Department of Health

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Communication/Research

Saying the Right Thing at the Right Time: Knowing Your Audience for Health Communication Messages

Session Moderator: Aubrey Van Kirk Villalobos, MPH, MEd, The George Washington University Cancer Center

Knowing and understanding your target audience is key in developing effective communication activities. The presenters will cover a diverse set of audiences for cancer prevention and cancer screening messages.

1. American Indian Response to Targeted Cancer Education and Outreach Materials
   Meggan McCann, MPH, American Indian Cancer Foundation; Laura Sioux Roberts, BA, American Indian Cancer Foundation
2. Patient-Centered Communication in Cancer Care Settings: Findings from a Survey of Colorectal Cancer Patients
   Katherine Treiman, PhD, MPH, RTI International; Lauren McCormack, RTI International; Carla Bann, RTI International; Laura Wagner, RTI International; Rebecca Moultrie, RTI International; Bryce Reeve, University of North Carolina
3. Using the Integrative Model to Predict Protective Behaviors Around Air Quality: The Role of Information Exposure on Cancer Prevention Behaviors
   Steven Ramondt, University of California, Merced; A. Susana Ramirez, University of California, Merced
4. Renewed National Consensus on the Recommended Core Content for Sun Safety Public Education Messages in Canada
   Maria Chu, MA, MISt, Cancer Care Ontario; Loraine D. Marrett, PhD, Cancer Care Ontario; John Atkinson, MSW, Canadian Cancer Society; Robert Nuttall, PhD, Canadian Cancer Society; Gillian Bromfield, MSc, Canadian Cancer Society; Larry Hershfield, MA, University of Toronto; Cheryl F. Rosen, MD, FRCPC, Division of Dermatology, Toronto Western Hospital, University of Health Network Hospitals and Mount Sinai Hospital

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Prevention/Programmatic

Healthy Communities: When Cancer Prevention Is the Target

Session Moderator: Caroline Powers, MA, American Cancer Society

To reduce incidence, it is critical to put knowledge about cancer prevention and control into action in people’s lives. Across the country, healthy communities have addressed a range of health behaviors, but few have targeted cancer prevention specifically. This panel will highlight how lessons learned from these approaches can be applied to cancer and provide insight into communities focused on cancer prevention.

1. The American Cancer Society’s Approach to Addressing Healthy Communities
   Tracy Wiedt, MPH, American Cancer Society
2. Health Communication: A Key Connector for Cancer Prevention
   Brad Love, PhD, University of Texas; Yen Chen, University of Texas
3. Focusing Healthy Communities on Cancer Control
   Ruth Rechis, PhD, MD Anderson Cancer Center; Anna Brewster, MS, MD Anderson Cancer Center; Katherine Oestman, MPH, MD Anderson Cancer Center; Elizabeth Marie Caballero, MD Anderson Cancer Center
4. The Inaugural Healthy Communities Initiative Process
   Anna Brewster, MS, MD Anderson Cancer Center; Ruth Rechis, PhD, MD Anderson Cancer Center; Elizabeth Marie Caballero, MBA, MD Anderson Cancer Center; Katherine Oestman, MPH, MD Anderson Cancer Center

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Prevention/Research

Always on Time: Cancer Prevention Across the Lifespan

Session Moderator: Mary C. White, ScD, MPH, CDC

Most cancers are believed to result from a combination of risk factors operating through a complex process that can span decades. Many common cancer risk factors are amenable to community-level environmental and policy interventions. By applying evidence-based strategies to reduce cancer risk at different stages of the lifespan, we can do more to lower future cancer incidence rates. This session is presented by the Cancer Prevention Across the Lifespan workgroup at CDC.

1. Benefits of Transdisciplinary Approaches to Cancer Prevention
   Sarah Gehlert, PhD, University of South Carolina
2. Policies and Practices for Cancer Prevention: Indoor Tanning among Minors
   Dawn Holman, MPH, CDC; Jane Henley, MSPH, CDC; Mary Elizabeth O’Neil, MPH, CDC; Meg Watson, MPH, CDC
3. Preventing Cancer by Reducing Excessive Alcohol Use
   Jane Henley, MSPH, CDC; Jessica B. Mesnick, MPH, CDC; Meredith Shoemaker, MPH, CDC; Dawn Holman, MPH, CDC; Mary Puckett, PhD, CDC
4. Policies and Practices for Cancer Prevention and Survivorship: Physical Activity
   Mary Puckett, PhD, CDC; Meredith Shoemaker, MPH, CDC; John Omura, MD, MPH, CDC
5. Putting Cancer Prevention into Action Through a State Comprehensive Cancer Control Program
   Heather Dacus, DO, MPH, New York State Department of Health; Suzanne Kuon, New York State Department of Health; Wendy Gould, New York State Department of Health; Heather LeBlanc, New York State Department of Health; Gina O’Sullivan, MPH, New York State Department of Health

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