Example Materials: Thimerosal

Thimerosal Index-designed Example [1 MB]
After
Index score 90 or higher

Changes Made to the Original Material to Increase the Index Score

• Developed a main message and presented it at top of page
• Reduced jargon and added language familiar to primary audience (detailed explanation of ethylmercury removed)
• Consolidated information and reorganized to present most important information first.
• Inserted a stronger call to action
• Added image related to main message
• Reduced passive voice
• Added a numbered list
• Added statement on state of science
• Added information on meaning of risk