Funding Announcement PS15-1505: Enhancing HIV Prevention Communication and Mobilization Efforts Through Strategic Partnerships

Welcome

This website is designed to: (1) support the application process for stakeholders applying for Funding Opportunity Announcement (FOA) PS15-1505; and (2) to provide a forum for the dissemination of important information to future PS15-1505 funded organizations.

Description

The Centers for Disease Control and Prevention, National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention, Division of HIV/AIDS Prevention, Prevention Communication Branch (PCB) is pleased to announce the publication of Funding Opportunity Announcement (FOA) PS15-1505: Enhancing HIV Prevention Communication and Mobilization Efforts Through Strategic Partnerships. This FOA was published on December 30, 2014 on grants.gov. The application deadline is March 23, 2015.

The purpose of this FOA is (1) to support the dissemination of Act Against AIDS (AAA) campaign materials, messaging and other CDC resources that support HIV prevention and (2) to implement national engagement efforts focusing on HIV prevention and awareness. Successful candidates will demonstrate ability to leverage existing organizational structures, networks, and communication platforms to disseminate AAA campaign materials and other CDC resources using a variety of vehicles including publications, meetings, conferences, media (traditional, digital, social) and other mechanisms. Through this partnership FOA, CDC seeks to increase HIV awareness among the general public, reduce new HIV infections among disproportionately impacted populations, and improve health outcomes for people living with HIV and AIDS in the United States and its territories.

Strategies and Activities

Strategy 1: Dissemination of HIV messaging and communication

Awardees are expected to leverage existing organizational structures, networks, and communication platforms to disseminate Act Against AIDS  campaign materials, messaging and other CDC resources. These efforts should focus on CDC’s HIV priority areas (i.e., awareness, testing, prevention, and linkage to and retention in care) and entail the use of a variety of vehicles including, but not limited to, broadcast, digital, online, mobile, print, outdoor, social media, and/or other innovative mechanisms.

Required activities include:

• Disseminate Act Against AIDS campaign materials, messaging and other CDC resources via various communication channels (e.g., email, newsletter, broadcast)
• Integrate Act Against AIDS campaign materials, messaging and other CDC resources into existing and/or new communication channels (e.g., website, Facebook, Twitter, Instagram)

Some optional activities may include:

• Create and/or adapt public service announcements (PSA) using Act Against AIDS campaign materials, messaging and other CDC resources
• Conduct virtual events with HIV messages using Act Against AIDS campaign materials, messaging and other CDC resources (e.g., webinar, Twitter Town Hall, Google Hangout)

Strategy 2: Implementation of National Engagement Efforts

Awardees are expected to incorporate Act Against AIDS  campaign materials and related HIV prevention messaging into new and/or existing national engagement efforts. National engagement efforts may include single events that draw national audiences (e.g., conventions, conferences, summits) and/or a series of regional events that support a national engagement strategy (e.g., prides, town halls, tours, forums). These efforts should focus on populations highly impacted by HIV and AIDS and in jurisdictions where the epidemic is most prevalent and new infections are taking place.

Required activities include:

• Disseminate Act Against AIDS campaign materials, messaging and other CDC resources at national events
• Facilitate HIV testing at national engagement efforts
• Form and coordinate strategic partnerships

Some optional activities may include:

• Facilitate linkage to and retention in care activities at national engagement efforts

Eligibility

PS15-1505 seeks to leverage the unique expertise and national reach of nontraditional partners. Eligibility for awards under this FOA is limited to national organizations with:

• Demonstrated reach in a minimum of 15 states across more than 5 HHS specified regions
• Historical credibility and influence in communities most at risk: Blacks/African Americans, Hispanics/Latinos, gay, bisexual men and other men who have sex with men (MSM), and/or transgender persons
• Demonstrated ability to influence a national dialogue
• Demonstrated variety of and access to existing communication platforms
• Demonstrated ability to leverage existing organizational structures, partnerships and resources
• Primary focus of services other than HIV prevention and education