Customer Satisfaction Scores for CDC en Español

CDC en Español 2015 Annual Summary

The American Customer Satisfaction Index (ACSI) scores are based on surveys which release data to CDC on a monthly basis. This allows CDC strategy to be fine-tuned based on in-depth on different segments of our users throughout entire calendar year.

Customer satisfaction with CDC en Español, as measured by ACSI, was 82 (out of 100) for 2015.

The following is a high level summary of the results derived from the questions and responses from our Spanish-speaking/bilingual users.

Survey results (sorted by highest ranking)

Who took the survey?

• Individual interested in health – 21%
• Healthcare provider (physician, nurse, physician’s assistant, nurse practitioner, pharmacist, or other healthcare provider) – 20%
• Educator, teacher or trainer – 14%
• Student – 14%
• Scientist or researcher – 9%
• Public health agency employee or public health professional – 9%
• Safety advisor – 5%
• Other – 3%
• Traveler – 2%
• Emergency responder – 1%
• Business manager – 1%
• Journalist or member of the media – 1%
• CDC Employee, staff – 1%

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Were they able to find what they were looking for?

• Yes – 58%
• Partially – 29%
• No, I’m still looking on the CDC site – 7%
• No, I’m going to look on another website – 6%

 

Most popular topics users are interested in researching (top 3)

1. Diseases and Conditions
2. Healthy Living
3. Workplace Health

 

How are they planning to use the information? (top 3)

1. For an educational institution or teaching purposes
2. For a physician’s office/hospital
3. For a business / workplace

Top/preferred channels (top 3)

1. Google+
2. E-mail updates
3. Facebook

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