Volume 9 — December 06, 2012
COMMUNITY CASE STUDY
SaludableOmaha: Development of a Youth Advocacy Initiative to Increase Community Readiness for Obesity Prevention, 2011–2012
The figure is a diagram depicting the model for a horizontally and vertically integrated social movement. It consists of a square divided into quadrants by horizontal and vertical bars. The upper half of the diagram is labeled National Research/Advocacy Network. The lower half is labeled Youth Advocacy Initiative. Arrows flow in both directions between the National Research Advocacy Network and the Youth Advocacy Initiative. A down arrow labeled Knowledge Transfer connects National Research/Advocacy Network with Youth Advocacy Initiative. The up arrow is labeled Diffusion, Scale-up. Boxes in each of the 4 corners describe groups supporting the growth of the social movement. In the corner of the upper left quadrant there is a box labeled “Public partners, nonprofit and research organizations.” Arrows flow horizontally from that box to National Research/Advocacy Network and down to Youth Advocacy Initiative. The arrows are labeled National Funding. In the corner of the upper right quadrant is a box labeled Private partners/industry. An arrow flows horizontally from this box to National Research/Advocacy Network and down to Youth Advocacy Initiative. The arrow is labeled Resources/Operations Support. The box in the lower left quadrant is labeled “Neighborhood partners/community groups.” An arrow flows from that box to Youth Advocacy Initiative. The arrow is labeled “Local Investment, Incentives, Advisory Input.” The box in the corner of the lower right quadrant is labeled “Metropolitan area partners.” An arrow flows from that box to Youth Advocacy Initiative. The arrow is labeled “Logistical Support, Funding.” Beneath “Youth Advocacy Initiative” is a list entitled “On-the-Ground Activities” that includes school curriculum, school cafeteria, local citizens groups, business participation (eg, restaurants, grocery stores, fitness clubs), local broadcast media, Web/social media/film.
Figure. Proposed model for a horizontally and vertically integrated social movement, based on the experiences of SaludableOmaha, to guide further research on the potential underlying mechanisms of such a social movement.
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