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The Dose–Response Relationship Between Tobacco Education Advertising and Calls to Quitlines in the United States, March–June, 2012

ORIGINAL RESEARCH — Volume 12 — November 5, 2015

PEER REVIEWED

Figure. Weekly total calls to 1–800-QUIT-NOW and total population-weighted Tips campaign television and radio GRPs, February 4–July 8, 2012. Abbreviations: DMA, designated market area; GRP, gross rating point.

Week Total 1-800-QUIT-NOW Calls Weighted Total Gross Rating Points 1-800-QUIT-NOW Gross Rating Points www.smokefree.gov Gross Rating Points Weighted Radio Gross Rating Points
Pre-campaign week
−3 14,230 0.0 0.0 0.0 0.0
−2 13,747 0.0 0.0 0.0 0.0
−1 13,617 0.0 0.0 0.0 0.0
0 14,338 0.0 0.0 0.0 0.0
Campaign week
1 33,141 127.3 53.2 74.1 1.9
2 34,279 108.4 45.3 63.2 1.9
3 27,639 113.7 27.5 86.2 1.9
4 27,752 111.1 26.6 84.5 1.6
5 28,345 92.9 23.1 69.8 1.6
6 31,698 96.0 25.1 70.9 1.6
7 30,237 92.9 24.0 68.9 1.6
8 28,606 95.5 24.1 71.4 1.8
9 29,882 117.8 27.5 90.3 1.9
10 33,136 118.3 27.7 90.6 1.9
11 34,763 120.6 28.1 92.5 2.0
12 24,178 117.8 26.1 91.7 2.1
Post-campaign week
13 17,327 0.0 0.0 0.0 0.0
14 19,374 0.0 0.0 0.0 0.0
15 14,614 0.0 0.0 0.0 0.0
16 10,953 0.0 0.0 0.0 0.0

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