Evaluation Options Based on Available Resources

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(NCI 1992)

Note: The following chart uses an additive matrix from left to right (i.e., each ascending program level could be expected to include the evaluation technique described at lower levels in addition to those described at the higher level).

Program Levels
Types of Evaluation	Minimal Resources	Modest Resources	Substantial Resources
Formative	Readability test	Central location, Intercept interviews	Focus groups, Individual indepth interviews
Process	Recordkeeping (e.g., monitoring activity timetables)	Program checklist (e.g., review of adherence to programs plans)	Management audit (e.g., external management review of activities)
Outcome	Activity assessments (e.g., numbers of health screenings and outcomes or program attendance and audience response)	Progress in attaining objectives monitored (e.g., periodic calculation of percentage of aware, referred, participating)	Assessment of target audience for knowledge gain (e.g., pretest and posttest of change in knowledge)
Impact	Print media review (e.g., monitoring of content of articles appearing in newspapers)	Public surveys (e.g., telephone surveys of self-reported behavior)	Studies of public behavior/health change (e.g., data on physician visits or changes in public's health status)

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