Assessment Questions

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(Arkin 1991)

How many people were reached? (process evaluation)

• Amount of time on radio and television and estimated audience for those times
• Print coverage and estimated readership
• Number of educational materials distributed
• Number of speeches and presentations and size of audience
• Number of other organizational and personal contacts

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Did they respond? (process evaluation)

• Number of in-person, telephone, and mail inquiries (location of person inquiring, where inquirer heard of the program, and what was asked)
• Number of new organizations, businesses, and media outlets participating in the program
• Response from presentations (e.g., filled-out evaluation forms)

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Who responded? (outcome evaluation)

• Demographics of responders (e.g., gender, education, income, and geographic residence)

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Was there change? (outcome evaluation)

• Changes in knowledge and attitudes
• Changes in intentions (e.g., intentions to modify diet)
• Actions taken (e.g., increased enrollment in smoking cessation clinics)
• Policies initiated or other institutional changes made

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