Webinars are usually synchronous and fall into the categories of presentations or information sessions. The ideal duration of webinars is 90 minutes or less.

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Webinars compete with participants’ attention spans. Interactivities can combat this to keep participants involved and reinforce learning.

Additional Resources

• Attention Spans [PDF 2.04 MB]
• Webinars with WoW Factor by Becky Pike Pluth
  • The Bob Pike Group; Webinars With Wow Factor
  • The Bob Pike Group; Consultant Details

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Many webinar technology platforms are available; most have interactive features to help with participant engagement.

Additional Resources

Webinar Platforms

• Adobe ^® Connect ^™
• GoToWebinar ^®
• WebEx ^®
• Skype ^® for Business

Disclaimer: CDC does not endorse any particular company, product, or platform. These are listed as examples of webinar platforms only.

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The registration process should include periodic invitations and reminders. These can be generated as simply as using email communications or can be as complex as developing customized event pages.

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Familiarity with the tools used during an event reduces anxiety, as does conducting a run-through. A best practice is to split hosting duties into facilitator and producer roles.

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