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Buenos días, artritis FAQs

  1. What is Buenos días, artritis?
  2. What is the target audience for Buenos días, artritis?
  3. What materials are available to support the campaign?
  4. What materials are suggested as the minimum for implementing the campaign?
  5. Are there any TV spots for the Buenos días, artritis campaign?
  6. Can the materials be localized?
  7. How long is the campaign?

 

  1. What is Buenos días, artritis?
    A:     Buenos días, artritis is a health communication campaign designed to promote exercise among Spanish-speaking people in the Hispanic population who have arthritis.

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  2. What is the target audience for Buenos días, artritis?
    A:     The campaign’s target audience is people who are Hispanic and have arthritis between the ages of 45 and 64, and who have an income of less than $35,000 a year.

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  3. What materials are available to support the campaign?
    A:     All campaign materials are in Spanish and include radio spots, print advertising, a brochure, a bookmark, a billboard, a bus shelter placard, a bill stuffer, and a flyer. A limited number of materials are also available in English. Note: All print materials are awaiting updates. However, the campaign radio spots are available for use.

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  4. What materials are suggested as the minimum for implementing the campaign?
    A:     Organizations should partner with a state health department to implement the campaign and are recommended to use at least the brochures and radio spots, bus shelter placards, or billboards. Note: All print materials are awaiting updates. However, the campaign radio spots remain available for use.

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  5. Are there any TV spots for the Buenos días, artritis campaign?
    A:     At this time, campaign materials have not been designed or tested for TV. You can supplement your campaign by arranging interviews with local experts on TV station news or talk shows geared toward our target population.

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  6. Can the materials be localized?
    A:     You can add the local toll-free number for arthritis information, assuming you offer information in Spanish and a Spanish-speaking operator. A web site address for a Spanish language web page that offers information on local programs can also be added.

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  7. How long is the campaign?
    A:     The campaign materials can be used indefinitely. Campaign is designed to be run a minimum of 4-6 weeks, but longer is better to obtain more repetition and market penetration.

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