Tools and Data
The VERB Campaign was evaluated through a nationally representative survey of tweens and parents. The survey was conducted by telephone beginning in 2002 and then repeated on the same panel of tween/parent dyads annually through 2006 (Panel 1). A new panel was added in 2004 and interviews were concluded in 2006 (Panel 2). A third nationally representative sample was interviewed only in 2006 (Panel 3). Longitudinal data is available for Panels 1 and 2 and cross-sectional data is available for Panels 1, 2, and 3.
Below are the survey instruments, data files, codebooks for Panel 1 (2002-2004), and user's manual. The data files and the codebooks are given for both cross-sectional analysis (using cross-sectional weights) and for longitudinal analysis (using longitudinal weights). See the user's manual and FAQ's for more information.
Survey Instruments: Youth Media Campaign Longitudinal Survey
- Parent Interview [pdf 112K]
- Child Interview [pdf 128K]
Data Files
The data files are presented in both SAS and text versions. Text versions allow for conversion to SPSS or other statistical packages. A file containing the variable formats (labels) is included. The format files are named "sas7bcat."
Longitudinal Data
- Longitudinal Data Panel 2 2004-2006
- SAS data set [sas7bdat 14M]
- SAS variable formats [sas7bcat 397K]
- text version [txt 8.4M]
- text summary [txt 572K]
- Longitudinal Data Panel 1 2002-2006
- SAS data set [sas7bdat 13M]
- SAS variable formats [sas7bcat 397K]
- text version [txt 6.2M]
- text summary [txt 820K]
- Longitudinal Data Panel 1 2002-2004
- SAS data set [sas7bdat 12M]
- SAS variable formats [sas7bcat 387K]
- text version [txt 5.8M]
- text summary [txt 453K]
Cross-sectional Stacked Files
- Cross-sectional stacked files, Panel 1, 2, and 3 2006
- SAS data set [sas7bdat 22M]
- SAS variable formats [sas7bcat 397K]
- text version [txt 14M]
- text summary [txt 203K]
- Cross-sectional stacked files, Panel 2 2004-2006
- SAS data set [sas7bdat 48M]
- SAS variable formats [sas7bcat 397K]
- text version [txt 22M]
- text summary [txt 219K]
- Cross-sectional stacked files, Panel 1 2002-2006
- SAS data set [sas7bdat 45M]
- SAS variable formats [sas7bcat 397K]
- text version [txt 21M]
- text summary [txt 226K]
- Cross-sectional stacked files, Panel 1 and 2 2004-2005
- SAS data set [sas7bdat 53M]
- SAS variable formats [sas7bcat 397K]
- text version [txt 23M]
- text summary [txt 214K]
- Cross-sectional stacked files, Panel 1 2002-2004 and Panel 2 2004
- SAS data set [sas7bdat 29.1M]
- SAS variable formats [sas7bcat 237K]
- text version [txt 48M]
- text summary [txt 213K]
Youth Media Campaign Longitudinal Survey
- Data File User's Manual [pdf 805K]
- FAQs [pdf 32.K]
Codebooks
Both codebooks for the longitudinal data file for Panel 1 2002-2004 and for the cross-sectional data files for Panel 1 2004 are available to download below.
- Codebook Panel 1 Longitudinal 2002-2004 [pdf 2.58M]
- Codebook Panel 1 Cross-sectional 2004 [pdf 1.48M]
The cross-sectional codebooks for Panel 1 2002-2006, Panels 1-2 2004-2005, Panels 1-2-3 2006, and Panel 2 2004-2006 and the Longitudinal codebooks for Panel 1 2002-2004, Panel 1 2002-2006, and Panel 2 2004-2006 are available on a CD Rom. To obtain copies, please contact us.
SAS Version 8 Catalog File (SAS7BCAT) format requires the use of statistical analysis software developed by SAS Institute, Inc.
SAS Version 8 Datasets File (SAS7BDAT) format requires the use of statistical analysis software developed by SAS Institute, Inc.
Documents on this page are available in Portable Document Format (PDF). Learn about viewing and printing PDFs with Acrobat Reader.
- Page last reviewed: August 1, 2007 Historical Document
- Page last updated: March 10, 2010
- Content source: National Center for Chronic Disease Prevention and Health Promotion, Division of Adolescent and School Health
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