Zika Communication Planning Guide for States
Summary
In order to meet state, local, and territorial health department goals for the Zika response, clear, consistent, and frequent communication ensures that people receive and understand information that can help them make decisions. Communication with the public will foster behaviors to prevent the spread of Zika and protect pregnant woman and their pregnancies.
This planning guide provides states with resources to develop adapted communication strategies for their state including:
- Information on the purpose and use of CDC’s key messages and how to get updates.
- Communication outreach products including fact sheets, infographics, posters, videos, and CDC’s Digital Press Kit.
- Clinical communications products including the clinical guidance, Health Alert Network, MMWRs, and Clinician Outreach and Communication Activity (COCA) deliverables.
Print Resources
These documents provide digestible and need-to-know information about Zika virus for a variety of audiences. All the documents are designed for print and web use.
Infographics
CDC’s infographics provide high level overviews of important information regarding Zika virus.
Videos
These Zika-related videos are available to provide background on Zika virus and other information for different audiences.
Guidance Documents
CDC publications for physicians and public health practitioners. MMWRs provide the latest research findings, case reports, and clinical guidance related to the current Zika virus outbreak.
Zika Prevention Kits
These documents provide detailed information on what products people building a Zika prevention kit should use to maximize their protection.
Photo Resources
CDC public health images. CDC welcomes public health professionals, the media, laboratory scientists, educators, students, and the public to use this material for reference, teaching, presentations, and public health messages.
Zika Update Podcasts
These podcasts are designed to highlight the most important need to know information about Zika virus and its effects.
Digital Press Kit
Videos, photos, spokesperson biographies, releases, MMWR reports, and other relevant information for members of the media.
Health Alert Network (HAN)
CDC’s primary method of sharing cleared information about urgent public health incidents with public information officers; federal, state, territorial, and local public health practitioners; clinicians; and public health laboratories.
Clinician Outreach and Communication Activity (COCA)
Provides timely, accurate, and credible information to clinicians related to emergency preparedness and response and emerging public health threats. COCA fosters partnerships with national clinician organizations to strengthen information-sharing networks before, during, and after a public health emergency.
Travelers’ Health Notices
CDC’s Travelers’ Health Team provides updated information on travel notices for the general public in relation to the ongoing Zika virus outbreak.
Zika Microsite
A collection of real time Zika virus information for distribution or addition to a website.
Zika Key Messages
English [PDF – 35 pages] | Spanish [PDF – 43 pages] | Spanish for Puerto Rican Audiences [PDF – 42 pages]
A collection of the most up-to-date and cleared information on the ongoing Zika virus outbreak.
Zika Images
English [ZIP – 2.3 MB] | Spanish [ZIP – 2.6 MB]
A collection images used in Zika fact sheets and posters.
- Page last reviewed: August 30, 2017
- Page last updated: August 30, 2017
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